https://www.startribune.com/general-mills-wants-to-give-consumers-what-they-really-want-can-it-move-fast-enough/600137312/

https://people.com/food/general-mills-merges-lucky-charms-and-cinnamon-toast-crunch-into-one-new-limited-edition-cereal/

https://www.startribune.com/at-100-why-american-baking-icon-betty-crocker-is-still-a-household-name/600131826/

https://www.startribune.com/cereal-was-a-winner-in-the-pandemic-how-does-your-favorite-kind-rank/600130586/

https://www.startribune.com/inflation-eats-into-general-mills-earnings-q2-gis/600129114/

https://www.foodnavigator-usa.com/Article/2021/12/06/Animal-free-dairy-a-massive-opportunity-says-General-Mills-which-is-in-test-and-learn-mode-with-new-brand-Bold-Cultr

https://investors.generalmills.com/press-releases/press-release-details/2021/General-Mills-Completes-Sale-of-European-Yoplait-Operations/default.aspx?_ga=2.107337348.76102210.1638198355-294096790.1588859434

https://investors.generalmills.com/press-releases/press-release-details/2021/General-Mills-Announces-Proposed-Sale-of-European-Dough-Businesses-to-Crlia/default.aspx

https://www.today.com/video/behind-the-brand-100-years-of-betty-crocker-126652485647